Post by nadinenadine on Mar 9, 2024 14:58:51 GMT 8
Approach is everything in Digital Marketing and Performance Marketing is no exception. Therefore, there are two basic methodologies. The first has as its starting point the definition of the ideal target , i.e. the Buyer Personas . This approach is the classic one and is used in particular for campaigns on Google Display, Facebook and Twitter . The second methodology focuses on the platform's suggestions and is also known as Inbound Performance Marketing . The main consequence is that the target and budget are directed according to the platform's guidelines. This approach is mainly used for campaigns on Google Search and Bing Ads. In any case , there are five phases that distinguish Performance Marketing ; the order can change depending on the methodological framework used: Targeting. Definition of secondary demand and latent demand. Estimate of the unit cost of the single advertising action. Estimate of the budget needed to carry out the scheduled procedures.
Analysis of metrics and in particular ROI. The ROI should always be positive compared to the costs achieved during the initial phase. Its evaluation is essential, as it allows you to make a budget from which to start and then plan new marketing activities. Performance Marketing solutions should always be included within the marketing strategy, in order to know which campaigns work and which don't, so as to act in a rational, aware and consequently profitable manner for the business. The advantages of Performance Marketing The benefits that Performance Marketing brings Loan Phone Number List to the business are many. Let's see the most important ones: Advertising campaigns are constantly monitored for their entire duration, as are user behaviors. Through Performance Marketing metrics it is possible to ascertain that the investment is giving the desired results, achieving the objectives estimated in the business plan. Cost optimization , in such a way as to direct the budget where performance is best. The data obtained is constantly updated: the assessments are made in real time. 360° planning of business campaigns, which become highly performing.
Possibility of changing the chosen marketing platforms and networks, reaching an even more varied audience than expected in the initial targeting phase. Checking the conversion rate : one of the most important metrics in Digital Marketing for achieving business objectives, as it allows you to understand how much was earned by doing a certain action. Successful examples in Performance Marketing The successful case studies that demonstrate the validity, but also the use of Performance Marketing, are truly many and involve several established, pioneering and innovative companies on the web. Among these we find Google and Facebook , platforms that not only provide useful tools for measuring performance and are fundamental communication channels, but which in turn apply them to see the direction in which they are going. The same goes for social networks, established as Instagram and Twitter as still expanding in the case of BeReal , as well as for Amazon : the most used search engine on the web.
Analysis of metrics and in particular ROI. The ROI should always be positive compared to the costs achieved during the initial phase. Its evaluation is essential, as it allows you to make a budget from which to start and then plan new marketing activities. Performance Marketing solutions should always be included within the marketing strategy, in order to know which campaigns work and which don't, so as to act in a rational, aware and consequently profitable manner for the business. The advantages of Performance Marketing The benefits that Performance Marketing brings Loan Phone Number List to the business are many. Let's see the most important ones: Advertising campaigns are constantly monitored for their entire duration, as are user behaviors. Through Performance Marketing metrics it is possible to ascertain that the investment is giving the desired results, achieving the objectives estimated in the business plan. Cost optimization , in such a way as to direct the budget where performance is best. The data obtained is constantly updated: the assessments are made in real time. 360° planning of business campaigns, which become highly performing.
Possibility of changing the chosen marketing platforms and networks, reaching an even more varied audience than expected in the initial targeting phase. Checking the conversion rate : one of the most important metrics in Digital Marketing for achieving business objectives, as it allows you to understand how much was earned by doing a certain action. Successful examples in Performance Marketing The successful case studies that demonstrate the validity, but also the use of Performance Marketing, are truly many and involve several established, pioneering and innovative companies on the web. Among these we find Google and Facebook , platforms that not only provide useful tools for measuring performance and are fundamental communication channels, but which in turn apply them to see the direction in which they are going. The same goes for social networks, established as Instagram and Twitter as still expanding in the case of BeReal , as well as for Amazon : the most used search engine on the web.